FML ● Feed Me Light

Capabilities · October 2026

Capabilities presentation

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Location

Yas Island · Abu Dhabi

Section 01 ● Who we are

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Section 01

Who we
are.

01 ● Opening

With you today

01 · Opening

With you today.

01

Denis Bodart

Founder · CEO & ECD

02

Kiri Haggart

MD & Co-founder

03

Ben Leyland

EP & Technology Director

04

Denis Bouyer

Executive Creative Director

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03 ● Our FMLy

Org map · 52 names

03 · Our FMLy

Our FMLy.

The actual people who carry FML into the room. A 60-person core studio across London and Riyadh, covering creative direction, production, animation, VFX, interactive and post. Plus 38,000+ vetted creatives worldwide via our proprietary network, Wooblo. One studio, one network.

● Founders 02

● Executives 05

● Production 05

● Leads 03

● Creative 22

● Creatives 15

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02 ● Manifesto

Three words

I.

Storytelling.

II.

Experience.

III.

Craft.

Three words we hold ourselves to on every frame, screen and character. They are how we choose the work, and how we finish it.

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02 ● Capabilities

Three blocks · one studio

02 · What we do

From first idea to final frame and screen.

I.

Storytelling.

II.

Experience.

III.

Craft.

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04 ● Scale

Portfolio · live sport

04 · Scale

The biggest shows on Earth...

01

FIFA World Cup 22

02

AFC Asian Cup 2023

03

NHL · Stanley Cup

04

NFL · Kansas City Chiefs

05

Saudi 2034 bid

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04 ● Scale

Behind the moment

04 · From sketch to stage

...created with detail & craft.

01

Character design

AFC Asian Cup 2023

Turnaround and expression sheet for a ceremony character.

02

Cast design

Sainsbury's 150th

150 years of shoppers, from pencil to colour.

03

Storyboard

KitKat Ramadan

The Lantern scene, planned shot by shot.

04

Set design

Royal Enfield 125

The battleground play area, painted over the 3D blockout.

Sketch first · then the stadium, the store, the screen

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05 ● Context

London → Riyadh

05 · Context

From Kingdom
to Kingdom.

One creative hub

→ 4,860 km

Two time zones

On the ground · KSA

Our future in the region.

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Section 03 ● Experiences at scale

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Section 03

Experiences at scale.

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03 ● Experience

FIFA World Cup · Qatar 2022

03.1 · Proof

Every screen of the World Cup.

A phone call that became every screen of the 2022 FIFA World Cup.

Then for FIFA AFC Asian Cup 2023 · FIFA World Cup 26

Delivered · Qatar 2022

01

02

03

Selected work · FIFA World Cup Qatar 2022

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03 ● Experience

AFC Asian Cup · Qatar 2023

03.2 · Proof

Qatar brought us back for the AFC & beyond.

Opening ceremony to city screens, one team end to end.

Same team as FIFA World Cup Qatar 2022

Delivered · Qatar 2023

01

02

03

Selected work · AFC Asian Cup Qatar 2023

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03.3 · VFX & animation

Photoreal VFX.
Hand-drawn 2D.

Kelileh & Demneh · AFC Asian Cup 2023

▶ Watch the FML VFX reel

Photoreal VFX

2D hand animation

Creature development

03 ● Experience

Digital out of home

03.3 · Proof

Landmark screens, told in 3D.

Piccadilly Lights, Times Square and anamorphic 3D.

Plus Nemesis launch · Alton Towers

Formats

01

02

03

04

Selected work · Magnum · Whiskas · Audible · Alton Towers

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Showreel · screens & events

Gladiator II · Universal

HTTYD · Universal

Michael · Universal

PIF · Qiddiya · Piccadilly

Nemesis · Alton Towers

Indochine · Live tour

AFC Asian Cup · Doha

Magnum · Unilever

M&S · London

03.4 · Screens & events

Thousands of unique screens and events around the world.

experience.feedmelight.com ↗

03 ● Experience

Qiddiya City

03.4 · Proof

Working with the Qiddiya family.

Live engagement · QIC relationship in place

Also in the family Oreka · Savvy Games Group

In production · 2025–2026

01

02

Selected work · Qiddiya

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03 ● Experience

Qiddiya City · Broadcast

03.5 · Qiddiya City

Broadcast package · Dual screen

Titles, transitions, logo & branding.

A · Titles + Transitions

Graphic Title 01–04

01

02

03

04

B · Logo + Branding

Logo Reveal 01–02 · Brand Expression 01–04

05

06

07

08

09

10

Case study · Qiddiya · Titles, transitions and brand system for broadcast

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03 ● Experience

Aqua Arabia · Qiddiya

03.6 · Sea Stallion

Ride information film

A safety film riders actually watch.

▶ Film

The pre-ride information film for Sea Stallion, Aqua Arabia's flagship ride at Qiddiya. Cave paintings come alive to tell the legend of the Sea Stallions and walk every rider through the rules before they fly.

Story · Safety · Theme park

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03 ● Experience

Royal Enfield · 125

03.6 · Royal Enfield

A film brief that became a sculpture.

125th anniversary · Royal Enfield, since 1901

Client Royal Enfield

Delivered

01

02

03

04

Selected work · Royal Enfield 125

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Royal Enfield · 125

Sketch to sculpture.

Designed, hand-built, installed

03 ● Experience

Sainsbury's · 150th

03.7 · Sainsbury's

150 years, one world.

Sainsbury's 150th anniversary film

Client Sainsbury's

Delivered

01

02

03

04

Selected work · Sainsbury's 150th

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Section 04 ● Characters & IP

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Section 04

Characters & IP.

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Tom & Jerry

AFC Asian Cup · Mascots

FIFA U-17 · Boma

All Blacks · AIG

Dobbies · Christmas

Royal Enfield 125

KitKat · Christmas

Sculpt & turnaround

04.1 · Character bible

We love building characters & IP!

characters.feedmelight.com ↗

04 ● Characters & IP

Kiehl's

04.2 · Kiehl's

The project that put us on the map.

Character world and campaign films for Kiehl's

Client Kiehl's

Delivered

01

02

03

04

Selected work · Kiehl's

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04 ● Characters & IP

Safeguard · Kids

04.1 · Character world

Safeguard: a kids' character world.

Characters, worlds and animated films for Safeguard kids' soap.

Audience Kids & families

Delivered

01

02

03

04

Selected work · Safeguard

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04.3 · Safeguard

Safeguard.

Characters, world & films · concept to final

04 ● Characters & IP

Gorillaz × G-Shock

04.3 · Gorillaz × G-Shock

Mission M101, made with the band.

Gorillaz × G-Shock collab · Mission M101

Collab Gorillaz × G-Shock

Delivered

01

02

03

04

Selected work · Gorillaz × G-Shock

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04 ● Characters & IP

Kansas City Chiefs

04.5 · Kansas City Chiefs

KC Wolf, on tour.

Live partnership · contracted to 2027

Mascot KC Wolf

In production

01

02

03

04

Selected work · Kansas City Chiefs

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Kansas City Chiefs · European fan activations and KC Wolf

04 ● Characters & IP

Netflix · StoryBots

04.6 · Netflix

Nouns, adjectives and a little science.

Netflix original series · Season 2

Client Netflix

Delivered

01

02

03

04

Selected work · Netflix StoryBots

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04.6 · Netflix

StoryBots.

Season 2 · concept to final, 2D & 3D

Section 05 ● Games & interactive

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Section 05

Games & interactive.

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05 ● Games & interactive

PlayStation · Dead Island 2

05.2 · PlayStation

The film that opens every game.

The game opening film that plays each time you start Dead Island 2.

Client PlayStation

Delivered

01

02

Selected work · Dead Island 2

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05 ● Games & interactive

Adobe · Project Aero

05.4 · Adobe

Teaching a volcano to react.

Adobe Aero · AR launch demo · with DogStudio

Story Katia Krafft, volcanologist

Delivered

01

02

03

04

Selected work · Adobe Project Aero

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05 ● Games & interactive

Riot Games · Valorant

05.1 · Riot Games

Launch trailer for Valorant.

We created the launch trailer for Valorant's new gun skins.

Client Riot Games

Delivered

01

02

Selected work · Valorant

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05 ● Games & interactive

Mini games in market

05.7 · Mini games in market

Valorant Aces and Forgotten Island.

Riot Games · Valorant Aces

01

Pick a pro, replay their ace. A browser game for the Valorant community.

DreamWorks · Forgotten Island

02

Explore the island and collect the bracelet charms. Built for the film's cinema release.

5 a month · 6 weeks each · 60–100 lined up for 2027

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05 ● Games & interactive

Branded mini games

05.6 · Branded mini games

Mini games, every month.

Branded games for film and games companies, made to ship on a release schedule.

5

Branded games

delivered every month

6

Week turnaround

per game, brief to launch

60–100

Games lined up

for 2027

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05 ● Games & interactive

FX · American Horror Stories

05.5 · FX

A title sequence you can play.

American Horror Stories: Game Over · with Elastic

Client FX · Ryan Murphy Productions

Delivered

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02

03

04

Selected work · American Horror Stories: Game Over

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02 ● Capabilities

Three blocks · one studio

02 · What we do

From first idea to final frame and screen.

I.

Storytelling.

II.

Experience.

III.

Craft.

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02 ● Manifesto

Three words

I.

Storytelling.

II.

Experience.

III.

Craft.

Three words we hold ourselves to on every frame, screen and character. They are how we choose the work, and how we finish it.

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03 ● Extended FMLy

Europe · Middle East · America

03.5 · Extended FMLy

Extended FMLy.

The specialists we bring in when a project needs more than one studio, across Europe, the Middle East and America. Sound, picture, culture, show control and realtime, so whatever the scope, we already have the right team on call.

I.

Audio.

Music · sonic branding · sound

II.

Visual.

VFX · animation · film

III.

Culture.

Cultural & heritage

IV.

Show control.

Live systems · show tech

V.

Interactive.

Games · realtime · interactive

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01  Massive Music

02  Yessian

01  Cinesite

02  Electric Theatre Collective

03  Platige

04  Chaya Pictures

01  Tajarma

02  Barker Langham

01  JPSS

02  Raven

01  Bully!

02  No Ghost

05 ● What's next

Questions both ways

05 · Over to you

What's next
on Yas?

Which 2027 to 2029 media scopes are open to new studios?

Do you commission media directly, or through your design lead?

What would a good first project together look like?

denis@feedmelight.com

ben.leyland@feedmelight.com

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